‘Excellent instruction, I wish I had done this years ago as it would have been a huge benefit.’ Police Chief Superintendent.

Our Media Training will give delegates the knowledge and confidence to deal with media interactions in their working life. Our current Net Promoter Score on this course is 90%. Our trainers are highly experienced media journalists who deliver excellent training and real insight.

Course Information:

Take more than a century of collective experience as reporter, newspaper editor, TV producer, crisis management expert and PR consultant – and you get our highly-acclaimed media training programme. Those on the course are exposed to the rigours of decision-making and as interviewees as they tackle exercises which include a real-life story.

The course is tailored around the needs of the client and will include some or all of the following activities:

  • Pre-Course Exercises

  • Planning

  • Get to know the media (reporters)

  • Presentation of yourself

  • Mock Interviews

  • Techniques for handling difficult questions

  • Key Message Compilation

  • TV Interviews

  • Radio Interviews

  • Social Media

We have experience of running courses for public sector, private sector and the emergency services including the police.

Benefits of this course:

  • Develop workable strategies for dealing with the media

  • Understanding of what journalists objectives are when conducting an interview

  • Experience of dealing with hostile interviews in a safe environment

Our Team :

Chris Stewart

Led by Chris Stewart, formerly Chief Reporter for BBC TV News in the North-East and Cumbria, it has been acclaimed by delegates as the most instructive and enjoyable course they have ever undertaken. Chris was an award-winning newspaper journalist before joining the BBC, where he worked regionally and nationally as a producer and then as Chief Reporter for Look North. His coverage of the big stories won him plaudits nationwide, and he is the only reporter to have won four consecutive Royal Television Society awards as Journalist of the Year.

Paul Robertson

Paul Robertson became a newspaper editor at just 32, and his editorship of the Evening Chronicle in Newcastle for ten years won him both awards and the respect of the country’s newspaper industry. He has also served as Editorial Director for Trinity Mirror North East, and now works as a media consultant.

Paul Dobbie

Paul Dobbie has spent more than 40 years as a PR consultant. He has devised and managed a series of high-profile national campaigns – and as a specialist in crisis management, few have his experience or knowledge. Clients nationwide rely on him to protect their reputation.